FOR ATHLETES AGES 10–18

Your athlete's mental game, coached daily.

Coach Ava is an AI mental performance coach that helps youth athletes build confidence, resilience, and focus — delivered right on WhatsApp.

Get started — $10/month → Cancel anytime · no long-term commitment
A
Coach Ava
online
WhatsApp-nativeno new apps to learn
Ages 10–18every sport
Sport psychologistsdeveloped with experts
Safe & privatebuilt for youth
HOW IT WORKS

Ready to go in minutes

No apps to download. No complicated setup. Ava meets your athlete where they already are.

01
Parents sign up
Complete a quick onboarding form about your athlete — their sport, goals, and what they're working on mentally.
02
Ava introduces herself
Your athlete gets a WhatsApp message from Coach Ava. She learns their voice, their goals, and what makes them tick.
03
Daily coaching begins
Pre-game mental prep, post-game reflections, slump support, confidence building — on their schedule, in their language.
04
Parents stay informed
Monthly progress reports land in your inbox. You'll see themes, wins, and how Ava's coaching is evolving.
WHAT AVA COACHES

Real results for real athletes

🧠
Increase confidence
Believe in yourself before, during, and after competition.
🔥
Reset faster
Shake off mistakes and bounce back strong.
🎯
Stay focused
Block out distractions and perform under pressure.
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Stop negative self-talk
Flip doubt into action cues that work.
😰
Handle pressure
Stay calm in big moments, tryouts, and finals.
❤️
Love the game again
Reconnect with why you play and perform from joy.
THE RESEARCH

Built on sports psychology science

Every technique Ava uses is grounded in peer-reviewed research. This is not motivational content — it's evidence-based coaching.

Self-talk
What you say to yourself changes how you perform
A meta-analysis of 47 studies confirmed self-talk significantly improves sport performance. Instructional self-talk produces the strongest results.
Hatzigeorgiadis et al., Perspectives on Psychological Science, 2011
Anxiety reframing
Nerves and excitement feel identical in your body
Saying "I am excited" before a high-stakes performance improved outcomes more than trying to calm down. The difference is meaning, not chemistry.
Brooks, Journal of Experimental Psychology, Harvard, 2014
Breathing
A 15-second reset for the nervous system
Slow, controlled breathing with an extended exhale activates the vagus nerve and shifts the body from fight-or-flight to calm-and-ready.
Lehrer & Gevirtz, Frontiers in Psychology, 2014
Visualisation
Mental rehearsal activates the same pathways as practice
Vividly visualising a performance activates many of the same motor pathways as physical execution — extra reps without leaving the room.
Driskell, Copper & Moran, Journal of Applied Psychology, 1994
Growth mindset
Believing you can improve changes how you respond to failure
Athletes who believe ability is developed through effort are more resilient, train harder, and recover faster from setbacks.
Dweck, Stanford University
Pre-game routines
Consistency signals the brain that preparation is complete
Consistent pre-performance routines reduce anxiety and improve execution under pressure, working as a psychological anchor.
Cotterill, Sport & Exercise Psychology Review, 2010
FOR PARENTS

You're doing everything right. Ava fills the gap.

Mental performance coaching for youth athletes has historically cost $100+ per session. Ava makes it accessible, consistent, and safe.

  • Monthly email reports on your athlete's mental progress
  • 3-level safety system — escalates to you if needed
  • Ava is a coach, not a therapist — clearly communicated
  • Pause or cancel anytime — no lock-in contracts
  • Built for ages 10–18 with age-appropriate language
MONTHLY PROGRESS REPORT — MAY 2026
Athlete
Jordan, 14 · Soccer
Sessions
18 check-ins
Focus this month
Managing nerves before big games
“Used my breathing drill before the semifinal and felt way more calm.”
SIMPLE PRICING

One flat monthly rate

No per-message fees. No session limits. Just consistent mental performance coaching, every single day.

INDIVIDUAL PLAN
$10/athlete per month
Cancel anytime, no long-term commitment
Unlimited WhatsApp coaching sessions
Pre-game mental prep routines
Post-game reflections & recovery
Monthly parent progress reports
3-level safety escalation system
Get started →
30% OFF PER ATHLETE
COACHES & CLUBS
$7/athlete per month
Billed monthly for teams of 5+
Upload a roster CSV
Ava coaches every athlete individually
Coach input factored into each athlete's coaching
Monthly parent progress reports
3-level safety escalation system
Team plans & pricing →
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Important: Ava is a coach, not a therapist

Coach Ava provides mental performance coaching based on evidence-based sport psychology techniques. She is not a licensed mental health professional and does not provide therapy or medical advice. If your athlete is experiencing mental health challenges, please consult a qualified professional.

Give your athlete the mental edge

For parents of youth athletes · cancel anytime · no long-term commitment

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